Wisconsin Attorney General
Last reviewed: June 3, 2026
The Wisconsin Attorney General's office protects consumers from fraud, scams, and unfair business practices, primarily under the Wisconsin Deceptive Trade Practices Act (Wis. Stat. § 100.18). This page explains how to contact the office, how to file a consumer complaint, and what the Attorney General can and cannot help with.
Quick Contact
Phone: 1-800-998-0700 (toll-free; also 608-266-1852)
Website: wisdoj.gov
File Complaint Online: Wisconsin Consumer Complaint Form
Contact & Office Address
Wisconsin Department of Justice, Office of Consumer Protection
Address:
P.O. Box 7856
Madison, WI 53707-7856
Consumer phone: 1-800-998-0700 (toll-free; also 608-266-1852)
Website: wisdoj.gov
How to File a Consumer Complaint in Wisconsin
Online (Recommended)
- Open the Wisconsin consumer complaint form.
- Complete all required fields with accurate, detailed information.
- Describe what happened, including dates, dollar amounts, and the business involved.
- Upload supporting documents such as receipts, contracts, and correspondence.
- Submit the form and save your confirmation or reference number.
By Phone
Call the consumer protection line: 1-800-998-0700 (toll-free; also 608-266-1852)
Staff can help you start a complaint, answer questions about your rights, and check on the status of an existing complaint.
By Mail
Mail your written complaint and copies of supporting documents to:
Wisconsin Department of Justice, Office of Consumer Protection
P.O. Box 7856
Madison, WI 53707-7856
Send copies, never your original documents.
Wisconsin Consumer Protection Priorities
Consumer Fraud Patterns
Investigating multistate scams and fraud.
Deceptive Practices
Stopping misleading business conduct.
Consumer Credit
Protecting borrowers from abusive collection.
Agency Coordination
Working with DATCP on consumer complaints.
Key Wisconsin Consumer Laws
- Wisconsin Deceptive Trade Practices Act (Wis. Stat. § 100.18): Prohibits false, deceptive, or misleading representations in advertising and sales.
- Wisconsin Consumer Act (Wis. Stat. chs. 421–427): Governs consumer credit transactions and debt-collection practices.
These state laws work alongside federal protections such as the Fair Debt Collection Practices Act and the FTC Act. Learn more about your consumer rights.
What the Wisconsin Attorney General Can Help With
Consumer Fraud
- Deceptive advertising
- Scams and fraud
- Identity theft
- Unfair business practices
Common Disputes
- Billing and refund problems
- Contract violations
- Warranty issues
- Debt collection abuse
Specific Industries
- Auto sales & repair
- Home improvement contractors
- Landlord-tenant matters
- Telemarketing & robocalls
What It Cannot Do
- Act as your private lawyer
- Give individual legal advice
- Guarantee a refund
- Resolve purely private disputes
Frequently Asked Questions
How do I file a consumer complaint with the Wisconsin Attorney General?
You can file online using the Wisconsin consumer complaint form, by phone at 1-800-998-0700, or by mail to the address listed above. Include copies (not originals) of receipts, contracts, and any correspondence that documents your issue.
What is the Wisconsin Attorney General consumer protection phone number?
The consumer protection line is 1-800-998-0700 (toll-free; also 608-266-1852). Lines are generally staffed Monday through Friday during business hours.
What kinds of complaints does the Wisconsin Attorney General handle?
The office handles consumer issues such as deceptive business practices, fraud and scams, false advertising, billing disputes, and unfair trade practices under the Wisconsin Deceptive Trade Practices Act (Wis. Stat. § 100.18). Current priorities include consumer fraud patterns, deceptive practices, and consumer credit.
Will the Attorney General act as my personal lawyer?
No. The Wisconsin Attorney General represents the state and the public interest, not individual consumers, and cannot give you legal advice. Filing is free, and your complaint helps identify patterns of fraud that can lead to enforcement action. To recover money directly, consider small claims court or a private attorney.