South Dakota Attorney General
Last reviewed: June 3, 2026
The South Dakota Attorney General's office protects consumers from fraud, scams, and unfair business practices, primarily under the South Dakota Deceptive Trade Practices and Consumer Protection Act (SDCL ch. 37-24). This page explains how to contact the office, how to file a consumer complaint, and what the Attorney General can and cannot help with.
Quick Contact
Phone: 1-800-300-1986 (toll-free in South Dakota; also 605-773-4400)
Website: atg.sd.gov
File Complaint Online: South Dakota Consumer Complaint Form
Contact & Office Address
Office of the Attorney General, Division of Consumer Protection
Address:
1302 E. Highway 14, Suite 3
Pierre, SD 57501-8501
Consumer phone: 1-800-300-1986 (toll-free in South Dakota; also 605-773-4400)
Website: atg.sd.gov
How to File a Consumer Complaint in South Dakota
Online (Recommended)
- Open the South Dakota consumer complaint form.
- Complete all required fields with accurate, detailed information.
- Describe what happened, including dates, dollar amounts, and the business involved.
- Upload supporting documents such as receipts, contracts, and correspondence.
- Submit the form and save your confirmation or reference number.
By Phone
Call the consumer protection line: 1-800-300-1986 (toll-free in South Dakota; also 605-773-4400)
Staff can help you start a complaint, answer questions about your rights, and check on the status of an existing complaint.
By Mail
Mail your written complaint and copies of supporting documents to:
Office of the Attorney General, Division of Consumer Protection
1302 E. Highway 14, Suite 3
Pierre, SD 57501-8501
Send copies, never your original documents.
South Dakota Consumer Protection Priorities
Scam Alerts
Warning the public about current scams.
Deceptive Trade Practices
Stopping misleading business conduct.
Predatory Lending
Pursuing deceptive lenders.
Identity Protection
Helping residents guard against identity theft.
Key South Dakota Consumer Laws
- South Dakota Deceptive Trade Practices and Consumer Protection Act (SDCL ch. 37-24): Prohibits deceptive acts and practices in business and trade.
- Do-Not-Call provisions: Regulate telemarketing calls to residents.
These state laws work alongside federal protections such as the Fair Debt Collection Practices Act and the FTC Act. Learn more about your consumer rights.
What the South Dakota Attorney General Can Help With
Consumer Fraud
- Deceptive advertising
- Scams and fraud
- Identity theft
- Unfair business practices
Common Disputes
- Billing and refund problems
- Contract violations
- Warranty issues
- Debt collection abuse
Specific Industries
- Auto sales & repair
- Home improvement contractors
- Landlord-tenant matters
- Telemarketing & robocalls
What It Cannot Do
- Act as your private lawyer
- Give individual legal advice
- Guarantee a refund
- Resolve purely private disputes
Frequently Asked Questions
How do I file a consumer complaint with the South Dakota Attorney General?
You can file online using the South Dakota consumer complaint form, by phone at 1-800-300-1986, or by mail to the address listed above. Include copies (not originals) of receipts, contracts, and any correspondence that documents your issue.
What is the South Dakota Attorney General consumer protection phone number?
The consumer protection line is 1-800-300-1986 (toll-free in South Dakota; also 605-773-4400). Lines are generally staffed Monday through Friday during business hours.
What kinds of complaints does the South Dakota Attorney General handle?
The office handles consumer issues such as deceptive business practices, fraud and scams, false advertising, billing disputes, and unfair trade practices under the South Dakota Deceptive Trade Practices and Consumer Protection Act (SDCL ch. 37-24). Current priorities include scam alerts, deceptive trade practices, and predatory lending.
Will the Attorney General act as my personal lawyer?
No. The South Dakota Attorney General represents the state and the public interest, not individual consumers, and cannot give you legal advice. Filing is free, and your complaint helps identify patterns of fraud that can lead to enforcement action. To recover money directly, consider small claims court or a private attorney.